How to Make Changes to Increase Reel Engagement

Instagram Reels continue to be one of the most powerful tools for growth and reach, but with so many creators on the platform, standing out requires more than just showing up. After years of testing, adapting, and analyzing, I’ve put together the key strategies that have consistently helped boost our engagement—and they’re easier to implement than you might think.

Whether you're new to reels or looking to refine your current content, here are 11 practical changes you can make to increase reel engagement:

1. Hook Your Audience in the First Few Seconds

We all hear about “hooks,” but the concept goes beyond just a catchy phrase. There are two main types to consider:

• Verbal Hooks: These include phrases like “You won’t believe this hidden gem in Texas” or “This place looks straight out of a movie.” They instantly spark curiosity and keep viewers watching.

• Visual Hooks: Sometimes, stunning footage is all you need. A drone shot soaring over a cliffside resort or the instant pop of colorful desserts can pull someone in before a single word is said. That’s why high-quality visuals are so important. Your video should stop the scroll, even on mute.

2. Prioritize Trending Audio…When It Makes Sense