Instagram in 2025: What the Algorithm Really Wants

Likes are nice, but here’s what really boosts your reach this year.

A lot of people still think likes and views are everything on Instagram. But in 2025, they’re basically the sprinkles, not the whole sundae.

If you’re putting in the effort and not seeing results, it might be because the algorithm is paying more attention to other signals. Here’s a quick rundown of what actually matters right now and how to work smarter, not harder.

Saves: The strongest signal

If someone hits “save,” Instagram sees it as a big chef’s kiss. It means your content is worth coming back to, which is a huge win. Like when someone saves your post about 5 hidden vacation spots in Texas because they are planning a trip and want to keep it handy.