No One Cares About Your Aesthetic If Your Hook Sucks

Harsh? Maybe. True? Absolutely.

Let’s set the record straight: beautiful content is still important. I’m not here to tell you to ditch your camera, your presets, or your love for buttery transitions.

In fact, I’m pro-equipment, pro-editing, pro-obsessing over that perfect natural light.

But here’s the twist: across platforms like Instagram Reels, TikTok, and even Facebook, none of that matters if your hook is dry as toast.

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🧠 Let’s talk about attention spans

You’ve got maybe 1.3 seconds to convince someone not to swipe. In that blink, your audience doesn’t care how expensive your mic was or how sharp your 4K footage is.