During TravelCon in Oregon on May 15-16, I shared my insights on growing a successful social media platform. My talk focused on practical tips and strategies to enhance your online presence.
In part 1 of this 3-part series, I’ll discuss basic tips for quality content, common mistakes, short-form and long-form videos, filming techniques, editing tips, and hooks.
Mastering social media is easy—you just need to know these techniques!
(00:00:00): My name is Jessica Serna, and I am the content creator of My Curly Adventures.
We’re going to discuss a lot of tools, tips, and tricks to help you grow your social media platforms. We’ll focus on Instagram, but we’ll also cover cross-promotion.
(00:00:15): We’ll talk about social media and what can sometimes be forgotten. People come to social media to learn. When we're browsing through TikTok or Instagram, we're looking for how-to videos and travel inspiration. For example, if I'm going to Portland, Oregon, I want to know the best things to do. If I'm an outdoors person, I want to learn about the best hikes. I also want to learn how to save money on my travels.
I want to be entertained. When I think about people who create those funny videos, they're comedic and fun.
Some people add travel elements. This is the kind of content you tend to share with your friends and laugh at.
We come to connect. That's why we still have social media—we're connecting with friends. Even if you haven't seen a friend in months or years, you still know what's going on.
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